ReCh Management Centre - Building a Winning Sales (Value) Proposition - Lagos - Building a Winning Sales (Value) Proposition - Lagos - View courses templates

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Building a Winning Sales (Value) Proposition - Lagos

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Request a date - May 03 2017Lagos3 days₦ 126,000
Request a date - Oct 25 2017Lagos3 days₦ 126,000

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Course Overview

Underpinning all of our sales effort is our value proposition, our sales proposition, our magnetic proposition. It’s who we are, what we offer, what we do, what we stand for, how we do it, why, where, when etc. I’ve worked with hundreds of companies of all shapes and sizes over the years and the people routinely struggle to clearly and concisely deliver their value proposition. Question…. how can we possibly sell if we don’t know our value proposition? It’s not an easy thing to master and is often misunderstood. It takes work and practice and energy but once its in place, it gives everyone a platform from which to beat the competition and sell effectively. You may have heard of the “30 second elevator pitch”, you may have heard of the “vision, mission, goals statement” or you might have seen your “company values” somewhere. This course will clarify the whole subject and give you a solid platform from which to sell.

Course Objectives

At the end of the course delegates will be able to:

Define, explain, present what a MVP is
Review and critique real life examples
Build and deliver a personal MVP statement
Build and deliver a business MVP statement
Deliver a 30 second elevator pitch with impact and energy
Take a “good” MVP and make it outstanding and MAGNETIC
Understand how to achieve competitive advantage
Adapt the MVP for a range of prospect, customer and client profiles
Understand where the MVP fits within sales & Marketing

Course Outline

Defining the Magnetic Value Proposition
Looking at real life examples
Breaking it down into the 30 second elevator pitch
Does it contain all the required components?
What is it that makes it “magnetic?”
Achieving competitive advantage - beating the competition
Building your personal magnetic value proposition
Your company? your business? your function - what is the proposition?
Prospect, customer and client profiling
Positioning the MVP within sales & marketing
Practical, real life application - how we do use it to great effect?

E-Reader Not Included.

*Course fee is not inclusive of VAT

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