2017-07-21
ReCh Management Centre - Digital Marketing and Social Media: The partway for 21st Century Marketing - Digital Marketing and Social Media: The partway for 21st Century Marketing - View courses templates

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Email: enquiries@rechmc.com

Digital Marketing and Social Media: The partway for 21st Century Marketing

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Start DateVenue1 Week2 Weeks

Request a dateLondon 2,300 3,600
Oct 16 2017Dubai 2,300 3,600

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Course Overview

The ultimate aim of this course is to give each participant a head start in maximising the benefits of the new social media trend.  Digital and Social media is now at the forefront of marketing and business decision making. The sector is growing at a phenomenal rate, with sites such as Twitter, Facebook, You Tube being used by a generation as their main medium of communication. This course is therefore designed to help you see how marketing and social media now go hand in hand and why digital and social media elements of marketing are so critical in this 21st century marketing.

Course Objectives

Gain a deep understanding of marketing and you will understand why digital and social media elements of marketing are so critical
Learn in detail about Social Media and apply basic tools
Have a rich understanding of Digital Marketing, its evolution and its importance in business 
Will be able to analyze, develop interactive web campaigns and apply Digital and Social Media
Understand how marketers can integrate Digital and Social Media into marketing strategy. 

Course Outline

Understanding of all functions (Marketing, HR, Strategy, Finance) in business
Details about Social Media and how to apply basic tools
A rich understanding of Digital Marketing, its evolution and its importance in business 
The Digital and Social Media Context of Business
Analysing customer engagement online with Internet research tools
Applying Social Media Analysis in specific markets 
Undertaking a Direct Marketing Campaign that will include Web-based analysis and planning     
Applying Digital Marketing Tools (Search Metrics, Web Analytics, Customer Content Management) 
Interactive and Direct Marketing
Customer Insight 
Brand Management
Advertising and Promotion 
Digital and Social Media Marketing
E-Marketing
Interactive Marketing Campaign
Strategic Marketing Management 
Cashflow valuation modelling

E-Reader Included.


*Course fee is not inclusive of VAT

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