2018-09-22
ReCh Management Centre - Fundamentals of Marketing for Practitioners - Fundamentals of Marketing for Practitioners - View courses templates

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Fundamentals of Marketing for Practitioners

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Start DateVenue1 Week2 Weeks

Request a dateLondon 2,200 3,500
Request a dateUSA 2,200 3,500

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Course Overview

This introduction to marketing training course is designed to enable the new marketers to develop a thorough understanding of the many areas encountered in the busy marketing environment. All major aspects of marketing are covered and delegates will be able to apply the theories and practice of marketing on their return to work. Although based on PowerPoint presentations the course is highly interactive and includes discussions, exercises and practice in using planning tools.

Course Objectives

Understand the function and role of all major internal departments encountered.
The importance of understanding the marketing mix
What factors are important to buyers
Prepare clear objectives for dealing with major marketing events.
Understanding the manufacturing and finance decisions that affect the marketing mix.
What affects product-marketing strategy?
Sales force relations and utilisation.

Course Outline

The Elements of Marketing
Product and Sales Based Companies
Marketing A Total Concept
The Marketing Mix
Marketing vs Selling
Marketing Communication Branding & Logo
Marketing Research
Internal and External Research Methods
Qualitative and Quantitative Research
Market Segmentation
Marketing Management
How to Prepare More Accurate Forecasts
Environment and Market Factors
Product Life Cycle
New Product Development
Product and Market Strategies
Portfolio Analysis
Finding Market Gaps
Marketing Plan Strategies
Strategies for Dealing in Competitive Markets

E Reader Included

*Course fee is not inclusive of VAT

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