2017-07-23
ReCh Management Centre - Public Relations and Press Management - Public Relations and Press Management - View courses templates

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Public Relations and Press Management

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Start DateVenue1 Week2 Weeks

Sep 18 2017London 2,200 3,500
Nov 27 2017Dubai 2,200 3,500

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Course Overview

Delegates who participate on this course will discover what public relations really is, how to create your own public relations plan, define your key messages, learn techniques for successful idea generation, how to write a press release, gain press release samples and templates, evaluate your PR and much more.

Course Objectives

  • Fundamentals of the PR process and PR strategy
  • 9 stages of effective PR Planning
  • How to understand your current positioning
  • Selecting target media
  • Idea Generation

Course Outline

  • Understanding what journalists want
  • Building relationships with particular publications/programme makers
  • Knowing when to refer journalists to colleagues and/or the public relations company
  • Preparing for major in-house stories
  • Responding to industry-wide news and issues
  • Honesty, on and off the record comments

E-Reader Included.

*Course fee is not inclusive of VAT

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